It is estimated that about 5 to 8% of the
worldwide sales are involved in counterfeited
products. This number represents approximately USD
500 billions, equivalent to 50% of the GDP in
Brazil and it is expected to grow up to
approximately USD 2 trillions in the next 20
years.
The companies have been excessively tolerant with
the counterfeiting and the illegal producers so
far, expecting that the governments solve this
problem. It is notorious, however, that
governments do not have magical solutions. On the
other hand, the organized crime continues making
fantastic profits.
Time has come for the manufacturers to think
about the security of their products the same way
central banks think about the security of their
own currencies.
Forscher, through its partnerships with the
DatatraceDNA from Australia and HW Sands from USA,
offers the most modern response to struggle
against the counterfeiting and piracy of the
products in the various different areas of
applications, but mainly, in the cosmetic and
medicament industries.
Forscher offers the markers of nanotechnology of
the DatatraceDNA as a definitive solution in the
combat against the counterfeiting of practically
any manufactured product.
These
markers are inert and resistant, and they can be
incorporated to the products during or after their
production. They are composites that emit specific
responses when they are set under a special light.
These responses are as accurate as fingerprints.
They are read and interpreted by special portable
equipment.
The system is formed by three basic pillars:
specific materials of marking, a high technology
reading device and a variable reading algorithmic,
that practically makes this system impossible to
be reproduced. These markers can be used with the
purpose of legalizing products before being
improperly used or bought. They can also identify
these products in case of incorrect or inadequate
use afterwards.
The area of applications is enormous. Products
aiming critical applications, as for example
plastics of engineering, can be marked. If some
technical or accidental problem occurs, it can be
easily identified whether the mentioned plastic
has been manufactured by homologated companies or
not. As these indicators are particular for each
manufacturer, they have a forensic value.
As the result of our partnership with the HW
Sands, we offer special products such as pigments
that are sensible to ultraviolet light, to
infra-red light, Polarized Technology Enlightening
Codifier (PTEC), where the occult images can be
identified only with the help of special decoding
lenses and hidden printed images disclosed by
lenticular lenses (HIDDEN).
The technology of an occult image by polarized
light is a highly efficient method to protect a
product against counterfeiting that, plus the
simplicity of verification by the final user, with
the help of a low cost decoder lens, result in a
binomial that, for the last five years of
existence, has not suffered a single
counterfeiting occurrence.
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